The Benefits finder feature was launched in September 2019 and expanded for Australian businesses in June 2021. Customers are asked to answer five simple questions, with answers determining what benefits or rebates they may be eligible to claim.
With Jamie Koay
Ui, ux, infographics & video
Problem
Design sprint
Entry page
Experimentation: funneling
the list of benefits
the list of benefits
Treatment 1: inline questionnaire (filtering down) versus treatment 2: Typeform style questionnaire (building up). Mobile / desktop screens
How Typeform works
Benefits finder's questionnaire is designed as a dynamic form based on user needs
List of Rebates page
Mobile / desktop screen
Iterations on Results page
New pictograms
Crafting of pictograms
Outcome
Costumer feedback
Benefits I could possibly get that I didn't know
about as I'm currently struggling with a lot of debt.
Thank you.
about as I'm currently struggling with a lot of debt.
Thank you.
Gave me all the information I had been trying to find myself for five yearswithout success.
I liked the fact that it could help kids.
Matt Comyn (CEO Commonwealth Bank) on Benefits finder
Matt Comyn speaking to the Trans-Tasman Business Circle
